Management Policy
Meiji Yasuda Philosophy
Our corporate philosophy consists of the “Management philosophy”,
“Corporate Vision” and “Meiji Yasuda Values”.

Management Philosophy: Our purpose and duty
Peace of mind, forever
The Thought behind the Management Philosophy
Since our founding, we have supported customers and local communities as a pioneer of the life insurance business based on a spirit of mutual aid.
Our life insurance is imbued with people’s hopes; a fact that has remained unchanged throughout the years. Our duty is to respond to the hopes each customer has entrusted with us and continuously support them throughout their lives to ensure their health and peace of mind.
“Peace of mind, forever.”
We take these words to heart and truly value our customers, delivering unwavering peace of mind.
At the same time, we contribute to the realization a sustainable and hopeful society by supporting each customer’s health improvement, championing the development of local communities, and expanding the scope of mutual aid.
Corporate Vision: Our long-term vision
A Long-Respected Life Insurance Company
that Cares about People First
Relationship with customers |
We cater to our customers and seek to impress them with our after-sales service. |
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Relationship with local communities |
We create value to fill real social needs and help nurture local communities. |
Relationship with future generations |
For the sake of future generations, we contribute to the realization of a sustainable and hopeful society. |
Relationship with fellow workers |
We respect ambition and diversity, and seek to create fulfilling workplaces. |
Meiji Yasuda Values: The ideals each officer and employee should hold in high esteem
Customer-Oriented and Ethical Standards
- We value customers and act with the highest ethical standards.
Ambition and Creation
- We take on challenges and create new value.
Teamwork and Growth
- We help our fellow workers and grow together.